YouTube Health, Information as a Determinant of Health

YouTube Health

Showcasing YouTube's latest product offering accessible healthcare information...

YouTube wanted to showcase their latest product YouTube Health, a platform that provides high-quality, accessible healthcare information to everyone. We designed an educational experience that informed healthcare industry professionals and content creators about the new product before its launch.

The experience showcased the value that YouTube brought to the health industry, with talks from key industry speakers on how YouTubers could create and recommend health content for their audiences.

On the day, we brought together key attendees from the health industry, including NHS guests, partners, collaborators and doctor/nurse YouTube creators.

"It was a pleasure to work with Audience. We particularly liked their designs, live streaming experience and running of the show on the day."

Head of HealthYouTube UK & Ireland

The content was tailored to showcase YouTube as the latest health platform, raising awareness of its achievements and presenting future plans to combat misinformation. We also aimed to inspire new creators to engage with the platform by sharing insights, updates, case studies and industry trends.

We designed the event space to be visually fun and engaging, with the event identity running throughout all visuals and the eco-friendly branded gifts. We also provided onsite management pre, during and post-event.

The sessions were followed by a Q&A session and networking opportunity between the NHS partners and YouTube creators, initiating content collaboration for the new platform.

Overall, we had 320 registrations, as well as 484 virtual attendees who streamed the sessions via YouTube. Engagement was high, with 464 questions asked during the Q&A session.

320

registrations

484

virtual attendees

464

submitted questions

Work

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