The content was tailored to showcase YouTube as the latest health platform, raising awareness of its achievements and presenting future plans to combat misinformation. We also aimed to inspire new creators to engage with the platform by sharing insights, updates, case studies and industry trends.
We designed the event space to be visually fun and engaging, with the event identity running throughout all visuals and the eco-friendly branded gifts. We also provided onsite management pre, during and post-event.
The sessions were followed by a Q&A session and networking opportunity between the NHS partners and YouTube creators, initiating content collaboration for the new platform.
Overall, we had 320 registrations, as well as 484 virtual attendees who streamed the sessions via YouTube. Engagement was high, with 464 questions asked during the Q&A session.