Xbox, Forza 4 Press Launch
Xbox
Launching the latest Forza Xbox game at Goodwood with personalised cars and exclusive chances to play the new game...
To celebrate the highly anticipated release of Forza Horizon 4 on Xbox One, we transformed the iconic Goodwood Estate, renowned for its Festival of Speed, into an unforgettable playground for media representatives and gaming enthusiasts.
Customised Forza-branded Land Rovers greeted guests upon arrival, ready to whisk them away to the venue. Once at Goodwood, guests were greeted by an astonishing lineup of supercars straight from the Forza Horizon 4 garage. These Forza-branded cars, including Jaguars, Ferraris, Lamborghinis, Nissans, and Porsches, allowed attendees to get up close and personal with some iconic vehicles. They also made for incredible photo opportunities and set the tone for the high-octane day ahead.
For their overnight stay, attendees were treated to luxury accommodation in the form of stylish Yurtel bell tents, complete with premium shower facilities and chic indoor lounging areas. Cosy outdoor setups featured fire pits, plush seating, and an open bar serving an array of evening drinks. Whether they were lounging by the fire or sipping craft cocktails, guests could unwind in total comfort. We also provided guests with a selection of gourmet food trucks catering to every taste.
For those seeking an extra dose of adventure, a once-in-a-lifetime opportunity to take a hot air balloon ride over the sprawling Goodwood Estate was available, providing breathtaking views of the venue from above.
The main event, of course, was the chance to be among the first to play Forza Horizon 4. Inside the high-tech gaming tent, the chairs were comfy, the Xbox consoles were ready, and the display screens shared the game’s stunning visuals. With the custom gaming stations set up, attendees played Forza’s customisable races and expansive world. With all in-game cars and features unlocked for this exclusive session, players were able to drive virtual versions of the same supercars parked right outside.
The Forza Horizon 4 press launch was an unforgettable journey, blending the worlds of luxury, motorsport, and immersive gaming.
