Warner Bros, Kingsman Cross

Warner Bros

Promoting the launch of Kingsman: The Golden Circle by taking over Kings Cross Station for the day and turning it into ‘Kingsmen Cross’...

To promote the highly anticipated launch of Kingsman: The Golden Circle, we transformed one of London's busiest transport hubs—Kings Cross Station—into an immersive experience aptly named ‘Kingsmen Cross’ for an entire day. The activation, in partnership with PR agency Belts and Braces, captivated commuters and fans alike by recreating the sleek, stylish world of the Kingsman franchise right in the heart of the city.

From conceptualisation to final execution, we played a pivotal role in designing every aspect of the event. This included creative site design, brainstorming engaging activities, and producing eye-catching graphics that brought the Kingsman universe to life. On the logistical side, we handled venue management, entertainment bookings, and staffing, ensuring that every detail ran smoothly on the day of the event.

As commuters approached the station, they were greeted by an elegant Kingsman-branded carpet. that set the tone for a premium experience. Two shoeshine stations allowed passersby to polish their shoes, embodying the elegance of a true Kingsman.

Adding to the experience was a vintage black cab serving free coffee to busy travellers, as well as two Kingsman agents were stationed around the station throughout, interacting with the public and immersing them in the world of The Golden Circle.

The stunt was a resounding success, drawing an estimated 50,000 people over the course of the day. Each aspect of the activation was carefully curated to reflect the Kingsman brand, merging the stylish, secret-agent world of the films with the everyday bustle of Kings Cross.

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