O2, Madonna at The O2
O2
Celebrating 40 years of Madonna with fans and building anticipation for her return to the stage…
To celebrate the return of Madonna to the main stage, we were tasked with immersing fans through four decades of her career, while building excitement for the gig ahead. We designed two spaces - a photo opportunity for those entering the O2, and an exclusive voguing party that celebrated all things Madonna.
Upon approaching the O2, attendees were immediately welcomed by a visually striking Madonna-themed transformation of the O2 logo. This eye-catching and Instagram-worthy installation served as the perfect prelude, setting the tone for the immersive journey fans were about to embark on. Attendees couldn't resist capturing this moment to share their anticipation on various social media platforms, generating a buzz among online communities.
For select lucky fans, we hosted an exclusive pre-party in the iconic Blueroom of the O2. Our DJ guided fans through the decades of Madonna’s career, playing hits from the 80s until now. This intimate setting provided a unique atmosphere where fans could connect with Madonna's legacy through the decades. A skilled DJ took attendees on a musical journey, seamlessly blending hits from the 80s to the present day, ensuring a nostalgic and thrilling experience.
As the night progressed, the Blueroom transformed into a voguing ballroom, a homage to Madonna's influence on the dance genre. Professional ballroom dancers, including Jay Jay Revelon, graced the stage, captivating the audience with their artistry and energy. Attendees became part of the spectacle, dancing and voguing alongside the professionals. The palpable excitement and electric atmosphere within the Blueroom served as a perfect buildup to the main event, leaving fans eagerly anticipating Madonna's appearance on the main stage.
Overall, our immersive pre-show successfully engaged fans, bridging the gap between Madonna's decade-spanning career to the present day, and ensuring anticipation for the shows ahead.
