London Stansted Airport, Routes World Bahrain
London Stansted Airport
Exhibiting London Stanstead on a world stage and connecting them with travel market experts…
Routes World brought together airline, airport, and destination decision-makers to Bahrain to define the world’s route networks. The event created a platform for conversations between global senior network planners that define the industry's future. We wanted London Stansted to be at the centre of these conversations, designing a visually compelling exhibition stand with multiple impact points.
London Stansted was the only UK airport to exhibit on the world stage in Bahrain, so we had to make an impression. As the UK’s third-biggest airport, we had to position London Stansted as the best that UK travel has to offer. We ensured the stand showcased what London Stansted stands for: innovation, forward-thinking, approachability, and an airport with the capacity to grow.
We designed a stand that could nurture face-to-face meetings, deliver insights and provide networking opportunities. We provided a private meeting room for up to 6 people, a lounge and working areas for more relaxed conversations, and a bar to break the ice.
A branded canopy shone above the stand, calling people across the exhibition hall. We used motion and static branding across the stand, as well as branded signage dotted around the hall to drive people to the stand. Once at the stand, we installed gamification elements to allow people to interact with the messaging, having them “race to Stanstead” across London landmarks. Maps and content highlighted the airport's importance as a key travel connection for both London and Cambridge.
We handled the stand’s project management, production, creative and design, putting London Stanstead in the minds and hearts of the worldwide travel industry. We ensured they engaged the 2300+ delegates attending Routes World, driving footfall and encouraging conversations with top decision-makers. We ended the day with an evening reception for 50-60 attendees, further driving engagement.
