Manchester Airport Group, Airline Leader Summit

Manchester Airport Group

The two-day Airline Leader Summit aimed to increase awareness of the brand, and encourage valuable conversations with industry members. We were challenged to create a stand for the CAPA conference that provided an enticing space for industry attendees to network.

We designed the stand to be an open, inviting, and striking, taking design inspiration from terminal two at Manchester Airport. The reception counter was designed in line with a bag drop desk, with the screens designed to imitate check-in screens. We even replicated the wooden features and white fascias, aiming to subconsciously generate that excited holiday feeling.

To entice delegates, we created memorable takeaway gifts, including MAG branded Moleskine notebooks and Parker pens. The 200 items that were given out across the two days helped delegates keep MAG in mind for the following months. Feedback was positive, with particular emphasis on our timely, efficient delivery.