Our vision for the stand was to make it a focal point of the conference, and we succeeded in making it one of the most talked-about builds. Situated in the heart of the expo, the stand became a central hub for inspiring talks, thought leadership sessions, and interactive demonstrations. Each demo pod featured state-of-the-art technology highlighting Google's advancements in AI for healthcare, YouTube's educational content for health professionals, and Fitbit's impact on personal health tracking.
The stand was also designed to foster meaningful interactions, with strategically placed networking zones to nurture spontaneous conversations, in-depth discussions and facilitate high-quality leads. We provided the perfect environment for 643 leads across the various demo pods and theatre sessions, marking a major success for Google, YouTube, and Fitbit. The combination of design and interactive content made our stand the go-to destination for the evolving landscape of health tech.