Currys PC World, Stay Colourful

Currys PC World

Generating impact, noise, and excitement around the launch of Currys PC World’s new range of AEG washers and dryers…

When contemplating how to celebrate their new range of AEG washers and dryers, Currys PC World asked us “how do you make a reputation for colour stick?”

We designed a kaleidoscope of events inspired by AEG’s reputation as the guardians of colour, making them our 3-day ‘Stay Colourful’ pop-up studio hosts. We worked with PR partners M&C Saatchi to invite key influencers, photographers, artists, writers and fitness enthusiasts to the heart of Piccadilly.

We sourced and managed a suitable venue with a high footfall in London, providing an event identity that worked across all branding. We designed a bespoke fit for the venue, integrating the product into the design and activities. Activities included: fashion influencer sessions, photography experiences, a ‘Stay Colourful’ HIIT session, and a social wardrobe photo activation.

“The pop up AEG store created by Audience was a big hit with our guests; the itinerary of activities were on trend and allowed us to generate plenty of content. The team went above and beyond to ensure that every bit of detail was thought through. Highly recommended.”

Head of Consumer PRCurrys PLC

When contemplating how to celebrate their new range of AEG washers and dryers, Currys PC World asked us the question: “How do you make a reputation for colour stick?” Our answer? By immersing people in a dazzling world of colour and creativity.

We brought this vision to life by curating a kaleidoscopic, three-day experience - named the 'Stay Colourful' pop-up studio. The experience was designed to showcase AEG's legacy as the ultimate guardian of colour. Collaborating with M&C Saatchi, we extended invitations to a diverse group of influencers, photographers, artists, writers, and fitness enthusiasts to join us in celebrating bold expression and vibrant living.

We secured the perfect venue, a prime location in the heart of Piccadilly with high footfall to maximise exposure. Our team created a striking event identity that flowed across all branding and on-site installations. The venue was customised to reflect the playful, colourful spirit of the AEG brand whilst integrating their cutting-edge products into every corner of the experience.

The experience buzzed with interactive activities, including exclusive sessions with fashion influencers, hands-on photography workshops, and a unique ‘Stay Colourful’ HIIT workout that energised attendees. For a touch of social media magic, we designed a dynamic wardrobe photoactivation, giving guests the chance to dress up, strike a pose, and show off their most vibrant selves.

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