Club Med, Pop-Up Travel Agency
Club Med
Inviting consumers and travellers to step into summer and embrace their unique spirit of adventure…
For one day only, we designed a Club Med pop-up travel agency in the heart of London so that customers could book Club Med holidays in-person for the first time. The activation saw lucky customers walk away with free holidays, discounted prices, and prizes from our spin-the-wheel competition.
In the evening, we transformed the travel agency into a Club Med sun-themed party, transporting the press, media and customers to a sunset paradise…
The experience was designed to grow brand awareness of Club Med’s all-inclusive holiday offerings across their wide range of sun resorts. We needed to gain customer loyalty through face-to-face interaction and gain new customers throughout the day.
We designed the Pop-Up Travel Agency, where customers could discuss and book their summer holidays with the Travel Designers, a team of travel experts who could lead customers through Club Med’s signature in-resort experiences. The Travel Designs helped to build the perfect getaway, as well as consult customers on their existing summer holiday bookings. For one day only, customers could gain an exclusive in-store discount of up to 15%, including popular Club Med destinations such as Marbella, Punta Cana and the Seychelles.
To attract customers to the space, we created a spin-the-wheel game where customers had a chance to win one of three free Club Med holidays (long and short-haul) as well as limited edition art and memorabilia. Each section of the wheel was linked to a postcard relating to the prizes, with the postcards being dropped into a post box for the chance to win.
In the evening, we redesigned the space, moving tables aside and providing a free-flowing area for networking and mingling. PR, influencers, media and customers were offered canapes and drinks. One of the branded picture walls was transformed into a luxury, sun-kissed backdrop for photo opportunities
We also had a stage for speeches and Club Med entertainers to bring energy and entertainment to the reception.
“There is nothing quite like connecting with our customers face-to-face, and who knows – maybe this will not be the last time that we see Club Med on the high street.”
Managing DirectorClub Med UK
