We created the ‘Virgin TV 360 Takeover’ - a virtual product launch event held to celebrate Virgin Media's new TV platform. Using ‘real life’ use cases peppered in between video content, demos and live conversation, to demonstrate how Virgin TV 360 would fit within the household and bring to life the user benefits.
As part of the concept, we created a mock TV show that featured a family ‘The Smiths’ and followed their experience as they got to grips with the new service. We wanted this to feel authentic and engaging but not too heavily scripted, so we brought in actors and crafted scenarios in order to portray real life situations which highlighted how Virgin TV 360 could be used by families, friends, housemates – anyone who loves TV.
The event was fronted by Virgin Media’s Chief TV and Entertainment Officer, and took media through a series of pre-recorded scenarios with The Smiths and live discussion with Virgin Media representatives so attendees could interact and ask questions in real-time.
Media attended the event via a bespoke platform, enabling them to tune in from the comfort of their own homes. The event combined HD broadcast with real time audience engagement – literally bringing the attendees on screen and into the action. Each attendee was sent an 'event pack', filled with items to aid and enhance their experience including coffee and a cafetiere, event guidance cards, envelopes which allowed media to engage and interact during the event and champagne to celebrate Virgin Media’s new service. Attendees also had the opportunity to win a prize through a competition called ‘Find the Golden Remote’ which was created to drive engagement from the start to end of the launch event.