The Longest Flight

IWC Schaffhausen

CLIENT

IWC Schaffhausen

A VIP event, hosting the launch of The Longest Flight, a partnership between IWC Schaffhausen and the Boultbee Flight Academy - featuring a round-the-world flight of the Silver Spitfire.

Set on the grounds of the Goodwood Aerodrome, the launch area took on a retro British theme, a nod to the awe inspiring Silver Spitfire that was centre stage of the campaign. The site included multiple large-scale structures and pop ups housing IWC Schaffhausen products, a VIP bar area, a broadcast centre and staging area and vintage food trucks serving a range of high quality dining options. After a celebrity-filled countdown to launch, the Silver Spitfire took off to rapturous applause departing on a flight path around the world, stopping off no less than seventy times to meet, greet and pay visit to events across the globe.

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