Currys PC World / AEG
We ran a wider-agency response to brief, leading strategy to establish which features AEG wanted to lean on. Colour was used to create a hook - a powerful new product giving customers a new lease of life (or safety in their wardrobe). A pop-up experience was created to showcase why AEG deserved its reputation as the guardian of colour as part of the wider campaign - Dress Colourful, Stay Colourful. Key influencers, photographers, artists, writers and fitness enthusiasts were invited to the heart of Piccadilly to design a kaleidoscope of events and classes open to influencers and the public focused around, colour! Highlights included a Social Wardrobe (manned by a personal stylist), a 'social photo booth' and fast-paced HIIT sessions.
"The AEG pop-up was a big hit with our guests; the itinerary of activities were on trend and gave us heaps of content." Head of PR, Dixons Carphone