Retail Technology Expo

Google Cloud

CLIENT

Google Cloud

Drive acquisition for the Google Cloud platform with end-to-end management of their headline sponsorship at the Retail Business and Technology Expo

Google Cloud's debut at RBTE meant it had to be impactful and garner emotional connection with the C-suite attendees. We were asked to create connection and emotion with their cloud platform - a language usually reserved for the developers. It was also the first physical debut in EMEA for them, so all eyes were on the delivery. We delivered a show-stopping exhibition stand and wider campaign materials including large format branding in the local area and geo-targeted digital campaigns. The stand was was designed to emulate a boutique retail store, bringing to life product demonstrations in a contextually relevant environment. Demonstrations included a bespoke built AI which responded to the removal of boxed doughnuts showing a real-life example of dynamic inventory management within a store. Other demonstrations included wearable technologies and touchscreen self learning content, all tied together with an incentivised SWAG journey, developed to guide and encourage visitors through the stand and to generate leads. We also secured keynote discussions, guiding content and delivery alongside networking breakouts with high profile buyers.

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