Gigacity

Virgin Media

CLIENT

Virgin Media

Generate a brand-heavy buzz in Southampton - the first gigabit-enabled city in the UK!
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Virgin Media partnered with local-hero Craig David to create a campaign to celebrate the launch of Gig1 broadband. The launch featured connecting the community through music and sport, culminating with an exclusive TS5 party at Southampton Football Club. The campaign is planned to rollout nationally in-line with the product launches (post-COVID of course).

The party carried brand buzz across the country, customers excited to see their cities turn Gig1-ready!

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