Interest in Vietnam has grown exponentially over the last few years, with visitor numbers increasing and investment soaring. Closer to home, this renewed enthusiasm for Vietnamese culture has created an audience for more flagship events that showcase Vietnam as an influential tourist destination.
Discover Vietnam brought the best of this seafaring country to the banks of the Thames in Central London, with a creative brand engagement exhibition of fashion, art and cuisine. Designed for backpackers, families or older travellers, the live communication event took the form of a two-day festival hosting flash mobs, water puppet theatre and bamboo dance shows, with street food, traditional performances and art exhibitions highlighting the diversity of experiences, beauty and accessibility of this Southeast Asian country. Our role as London event planners and brand experience agency was the perfect marriage to create and cast new audiences in a disruptive, immersive live campaign that highlighted all Vietnam has to offer.