The strategy for the event was to integrate new ways of thinking with a new style. Our ambition was that delegates would feel a sense of excitement and feel immersed in an experience, more than simply attending another conference.
We created an immersive end-to-end event experience that championed key themes such as CSR and wellness whilst also relaying key conference topics such as human-centered AI and automation in the workplace.
The event identity highlighted a relationship between technology and humans by combining the brain anatomy and digital circuit board which was tied together with a tagline that teased content of the show - work the way you live. Used throughout in various guises, the identity ensured all branding touch points were cohesive and consistent.
At the heart of the conference was The Village exhibition area which was planned out to ensure it was a welcome area to relax, and to encourage networking among delegates and sponsors.