One day on Trafalgar Square to celebrate 150 years of Canada. It had to be more than a celebration of the maple leaf. With the backing of the Canadian High Commission and over 30 Canadian sponsors, we designed London’s contributions to the worldwide anniversary celebrations.
Over 70,000 guests attended, with 200 practising yogis, 20,000 ft scaled on our climbing wall, 200 pucks hit on the rink, and 2500 cups of beer served per hour. Famous veteran ice hockey stars were among the line up of athletes, dancers and musicians, plus famous food outlet Tim Hortons to create an all-Canadian experience that rivaled any celebrations closer to home. Designed for the world stage, our live events agency developed a bespoke brand experience on an international footing, with a creative strategy, high-end production, and smooth management to match.