How to make a reputation for colour really stick? We made AEG the hosts of our three-day ‘Stay Colourful’ pop-up studio, inviting key influencers, photographers, artists, writers and fitness enthusiasts to the heart of Piccadilly to design a kaleidoscope of events that was inspired by AEG’s reputation as the guardians of colour.
What We Did
The creative strategy focused on creating a live brand and product experience. Located at retail giant, Currys PC we gave styling advice, personal fashion shoots, staged a live street photographic gallery and a Colour Clash HIIT class to redefine AEG as the colour care technologists of the future. As a leading London experiential agency we were able to develop an engaging, interactive customer led campaign that was bespoke to the brand.