Let disruption breed true creativity
Published: November 2021
The coronavirus is not just an episode. Its aftermath will accelerate changes in the way we organise and interact. Overdependency on the movement of goods and people will be reconsidered and the live and events channel will see a dramatic turn to new forms of virtual interaction.
It's time to consider the shape of events planned for 2021, the contingencies needed in a perpetually uncertain world, and how the best operators should brief those future projects to harness this disruption to their advantage.
What we’ve really learned in the last few months, as we’ve all been forced to adapt in a changing world, is the power of thinking beyond the format to unlock exciting new opportunities.
AudienceLet disruption breed true creativity
Want to embrace the new language of digital experiences? Find out more below: