Published: August 2021
The coronavirus is not just an episode. Its aftermath will accelerate changes in the way we organise and interact. Overdependency on the movement of goods and people will be reconsidered and the live and events channel will see a dramatic turn to new forms of virtual interaction.
How can we utilise new technology to build a native digital event experience, while also retaining experiential’s unparalleled levels of attention, immersive and sensory engagement?
Build the buzz around an event (pre/during/post) and the live happening itself will crackle with digital’s own version of real-world electricity.
AudienceEmbrace the new language of digital experiences
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