Connect with C-suite audiences

Reaching C-suites through experiences can be challenging. Busy schedules, confidentiality, and higher expectations may seem like natural buffers for such an important audience. But if you take the time to cater to their needs, you can engage these prime contacts who provide open forums for substantial growth. By ensuring privacy, trust-building, and money-can’t-buy moments, you can connect with C-suite audiences through brand experiences…

The first step to attracting C-suite to your brand experience is to offer them security. From inviting attendees to sessions to post-event communications, ensure any information shared by, or with, guests will be entirely confidential. Let your attendees know they won’t be photographed, recorded or tracked. This will ease their concerns and provide a forum for open but private conversations.

This is especially important for high-stakes industries that handle sensitive data - such as finance, healthcare, or legal. Attendees need to make sure they don’t share confidential information, so by eliminating the risk of a data breach, you’ll ensure they can speak directly and freely. Providing privacy allows full interaction, engagement and trust.

Once you’ve allowed free-flowing conversations to flourish, ask yourself: do you have the right people in the room? Do they have the required skills, position in their company or essential material to ensure like-minded conversations? Ensure the people attending align with the experience content goals and the business challenges the other attendees are facing. You don’t want to waste time putting two people together who don’t have the same priorities.

Aligning your experience content with their business challenges will matter most to C-suites. Create a programme of thought-leadership sessions, peer-to-peer networking, and transparent conversations to provide the solutions they need to meet these challenges. You’ll strengthen your brand’s credibility, putting your brand presence at the forefront of their minds. Designing an event where executives feel heard, respected, and valued will build trust that your brand can provide solutions.

Keeping your brand experience concise and impactful is an extremely important element to connecting with your C-suite audience. These are people with large responsibilities and difficult schedules. The downfall of a C-suite is that they’re time-poor, meaning you have to make the most of the limited time you have with them. Format your experience with lightning talks, speed networking and demos - quick sessions that showcase your offering directly. Make sure to make the most of your limited time, leave them wanting more and make the experience feel entirely necessary to them.

Make sure this speed isn’t at the expense of quality and excitement. You want to “wow” your audience within that limited timeframe, and utilising immersive, cutting-edge technology will ensure you do so. Smart wearables, AI-powered personalisation, and holographic displays are easy ways to provide exciting and speedy engagement. Pull your C-suite attendees in with exciting tech and get your message across as quickly and effectively as possible.

Another way to entice your C-suite is to create a money-can’t-buy experience. C-suite value exclusivity and premium choices. They see a lot of experiences and need to attend events that feel premium, boutique or unique. An experience that’s not available to the general public, or hard to access, is a great way to connect with attendees. Not only will it attract attendance, but will organically generate positive word-of-mouth about your brand. If you can book an exclusive restaurant, or a venue next to an iconic city landmark, you’ll drive high-impact engagement.

You want to build moments that resonate and last in the minds of your attendees. VIP networking, behind-the-scenes access, exclusive venues, or celebrity appearances are all sure-way wins in stopping C-suite in their tracks. You want to be memorable and valuable, so make sure the money-can’t-buy experience links to the messaging and content you’re providing. If the location and experience blends with the content, it will help with information retention and put you in the minds of the key decision makers.

We've managed to connect C-suite executives across the globe. Take a look at some of our most memorable C-suite experiences...