Building human connection

We are arguably living through the most connected time of human existence. Technology has transformed the way we work, live and play. Yet, how do these ‘convenient’ methods of connection affect a brands ability to engage and build trust, in authentic moments of human connection?

In this whitepaper, we take a look at how brands can tap into human connection through brand experiences, building relationships that resonate and harness the power of brand trust. It’s time to seek out brand experiences that matter to your consumers, employees and customers.

Download our latest whitepaper now and find out how to build human connections with your audience.

With more Digital Natives entering the arena, brands need to find a way to push through the digital noise and merge new and exciting technologies with in-person experiences. Here at Audience, we design each experience with our Human-Centred Innovation Model, putting human connection at the heart of our strategic thinking - as experienced by our clients including Deloitte, Virgin Media O2 and Google Cloud.

Stephen McIntoshHead of Client and Strategy Director

Over 95%

of marketers believe that live events enable real connections

57%

of consumers spend more time and money on brands they feel connected to

78%

of marketers believe that in-person events are the most effective channel for driving audience engagement

77%

trust a brand more after interacting face-to-face with them at a live event

News

Related