Fostering a work culture people won’t want to leave

Published: July 2022

Start as you mean to go on

Covid-19 saw many new recruits fall through the cracks. Recent research published clearly shows that in the first year of the pandemic the formation of new teams and onboarding of staff failed in many instances to be effective. As the world continues to rebuild and staff are being hired at a rapid rate, there’s a new challenge for businesses to respond to. Rather than relying on the usual in-person, in-office welcome that had helped new employees feel integrated, part or all of this induction may be remote. And that’s okay. With this shift must come more effort, more innovation, and more personal touches to make sure your business values and culture are portrayed in the right way to your new up and comers.

Maintaining the culture

Great workplace culture will consist of the right values. We all know it feels easier to focus on to-do lists and complete transactional tasks than on the big hard stuff. That type of work seems very manageable, and it’s comforting to feel like you’re checking boxes, but everyone has a joint responsibility not to shirk away and hide in this new virtual world, but embrace it, question it and help make positive changes.

Purpose and values

When fostering a successful culture of purpose within a business, your staff should be able to answer the question ‘what’s the purpose of your organisation?’. For example, at Audience, we all understand and feel connected with our core purpose… to design real-world and digital interactions with unrivalled brand and business impact. Experiences without geographical restrictions, that connect with the spark of real-time events, and always drive genuine interactions from online audiences. We do this by adhering to our three core values of ‘impactful, united and rock-solid’.

The more you can connect purpose to your core values when recruiting, onboarding, and through career-wide management, the more likely your business will begin to foster a positive work culture that people won’t want to leave.

Making it happen

Business culture is the foundation of any business, regardless of the industry. Working to integrate these kinds of pointers into your business can start to boost workforce happiness and foster environments people won’t want to leave. B2E is imperative to business success - don't forget it.