The rise of the Metaverse
Published: April 2022
Welcome to the Metaverse. Here the physical blends with AR and VR. Here your Meta ‘me’ avatar lives, breathes, works, shops and interacts with others in a shared online universe. You aren’t just present in the real world, you’re actually present in the internet – not just a spectator.
The pandemic aftermath, combined with the acceleration of technology, is disrupting the immersive experience industry by demanding the co-creation of transformative engagement. Keeping up with the latest technology trends is not optional in today’s digitised environment. We need to understand how technology can advance brand experiences and the ways in which we can utilise it to provide impactful and engaging storytelling.
The Metaverse doesn’t just help connect new brands together but also helps with strategic partnerships, unlocking new opportunities for digital and physical businesses to work together in a new way.
AudienceThe rise of the Metaverse
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