Welcome to the Metaverse
Published: February 2022
Welcome to the Metaverse. Here the physical blends with AR and VR. Here your Meta ‘me’ avatar lives, breathes, works, shops and interacts with others in a shared online universe. You aren’t just present in the real world, you’re actually present in the internet – not just a spectator.
With the landscape changing so readily, it’s essential to keep up to date with the latest technology trends to prevent missed opportunities. We provide our definition of the Metaverse, looking at how we can understand it and use it to interact with consumers.
We must analyse the impact of this virtual world with a keen, all-round approach, considering both the positives of how it could impact our current world of transformative entertainment, but also the possible side-effects, unintended consequences and ‘black-mirror’ connotations.
AudienceWelcome to the Metaverse
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