Consider digital and hybrid experiences
In conjunction with the scale-up tier system, a lot of organisers are creating parallel plans to run events online. There is a long list of possible ways in which this can be experienced by the audience virtually, or in a hybrid situation where we can use the tier system to design a package which fits local laws whilst digital outreach gives it a much bigger appeal.
For example, a brand could activate a series of small, regional experiences with a digital campaign to link these all together and have a national reach.
Making the live experience COVID-secure
So once you have decided which tier of live event you’d like to plan, there is a list of considerations to take into account when mitigating the risk of COVID-19 spreading during the event.
Ultimately, organisers need to be certain that staff and guests have a very small chance of catching the virus by assessing the risk at every level, right through the interactions and audience journeys.
By law, a “secure” event can take place “provided they take reasonable steps to mitigate the risk of transmission, inline with COVID-19 Secure guidance and including completion of a risk assessment”.