Cultural Intelligence
Projects 1992-2007

Until 2001 Cultural Intelligence traded as Arts Marketing East so some of the work listed here was carried out under that name.

Research consultation & evaluation Qualitative and quantitative research & analysis.
2007	New Wolsey Theatre	Comprehensive profiling of attenders at the the New Wolsey Theatre
2005	CAN.05	Evaluation of Contemporary Arts in Norwich 2005
	New Wolsey Theatre	Qualitative research with 'panto only' bookers to inform an audience development initiative
	Arts Councils England, Wales, Scotland, Northern Ireland	Further research with people who buy their event tickets on the door
	Swindon Borough Council	Review of research relating to culture in the East of England
	Living East	Review of research relating to culture in the East of England
2004	Arts Councils England, Wales Scotland	National research to profile advance bookers against non-booking attenders and walk-ups
	The Junction CDC	External evaluation of 'Amplifier' a 3 year programme of music workshops with young people in Suffolk
	Arts Council England, East	Evaluation of arts\|generate - a £5m of arts-led regeneration across the East of England
	The Junction CDC	External evaluation of 'Amplifier' a 3 year programme of music workshops with young people in Suffolk
	The Junction CDC	External evaluation of 'Amplifier' a 3 year programme of music workshops with young people in Suffolk
	Rambert Dance Company	A large-scale survey of the audience for Rambert Dance Company at 9 large scale venues across the UK
	Arts Council England, East	Evaluation of the regional pilot for thearts-info evaluation toolkit
	Arts Council England	National consultation with recurrently funded arts organisations' (RFOs) over the future of the Annual Survey of RFOs
	Arts Council England	National consultation with recurrently funded arts organisations' (RFOs) over the future of the Annual Survey of RFOs
2003	Arts Council England	'What Happened Next? - research to explore the medium term impact of participation in the New Audiences Programme on organisations and their work. To be published by ACE in 2004.
	Arts Council England, East	Evaluation of a programme of arts-led regeneration worth up to £5m in the East of England. Commissioned to develop a research programme which will test the case for arts-led regeneration
	Institute of Visual Culture	Visitor research to identify audience profile and inform future development.
	Norwich Gallery	Visitor survey and focus groups to identify target markets and explore attitudes to the gallery
	Wysing Arts	Quantitative and qualitative research programme to identify audience profile and potential for growth
2002	Kettles Yard	Survey of visitors to Kettles Yard Gallery in Cambridge.
	Local Government Arts Forum	Regional survey of the contribution of local authorities to the development of cultural uses of new technology.
	Open Studios Network Group	Visitor and artist surveys across 7 open studio schemes in the East of England. The commission also included work with Open Studio groups to identify how they could collaborate to boost visitor numbers and sales
2001	Arts Council of England	National evaluation of Gateway 4 of the New Audiences Programme. This involves the development of a framework against which to evaluate thirty two action research projects in the fields of family audiences, young people, the time poor and elders. The results will be published in 2003.
	London Arts	Development of a methodology to measure the social and economic impact of projects funded by London Arts
	East England Arts	A survey of local authorities in the Eastern Region to explore their level of engagement with arts and new technology. The quantitative data as well as case studies to explore how new media can contribute to e-government.
	King's Lynn & West Norfolk District Council	Qualitative and quantitative research programme to establish the market for different types of programme at the King's Lynn Arts Centre.
	Colchester Borough Council	Commissioned by Colchester Borough Council to conduct a survey of music making in the Borough. The survey is being used to inform the development of a local music strategy. One of the outcomes of the research has been nominated for a Six of the Best award.
	Ipswich Museum Service	Commissioned to undertake a Baseline Visitor Survey as the first stage in a phased market research programme.
	Firstsite Gallery	Data analysis of Visitor Figures leading to a full report under AME's Clearview scheme.
2000	Cliffs Pavilion, Southend	Wide ranging consultation exercise with the venue's stakeholders in preparation for Best Value. Included 1000 telephone interviews and 8 focus groups and workshops plus 4 small telephone surveys.
	Wingfield Arts	Visitor Survey developed under AME's Clearview scheme and subsidised by Eastern Arts Board.
	English Touring Opera	Evaluation of 'Operatunities' East of England residency using semi-structured telephone interviews.
	Lord Cultural Services	Wide ranging consultation exercise with a representative sample of Kent residents including qualitative and quantitative techniques in preparation for the Cultural Strategy for Kent.
	Suffolk Dance	Qualitative research into the attitudes to Contemporary Dance among young adults.
1999	Put Yourself in the Picture	Management of an innovative audience research programme in 18 galleries across the Eastern Region. Commissioned by Eastern Arts Board.
1998-99	Suffolk Dance	Audience Survey to profile lifestyles of attenders at Contemporary Dance in Suffolk
1998	Firstsite	Qualitative research to inform the development of new print
	Wingfield College	Analysis of visitor survey
	Sedgwicks	Survey to establish awareness and attitudes to business sponsorship of concerts.
1997	Firstsite Gallery	Design of a rolling audience survey for Firstsite at the Minories in Colchester.
1996	Suffolk Dance	Audience survey for Suffolk Dance Express.

Marketing Services Marketing Audits, Strategic Reviews and Development Plans
2005	English Heritage	Marketing workshops for people promoting English Heritage events (East and South East regions
2004	Bedofrdshire Arts	Development of business plan for new 'applied' arts agency
2002	Creative Arts East	Three-year marketing strategy to incorporate re-branding, launching new arts development agency for Norfolk and recommendations for strategic marketing initiatives
2000	New Wolsey Theatre	Manage development of marketing for the first season of this new regional theatre.
	Theatre Royal, Bury St Edmunds	Develop and fulfil a telesales marketing campaign in connection with a residency by V-Tol Dance Company.
	East England Arts	Development of interest-free arts purchase scheme I-free.
	English Touring Opera	Marketing planning and development of 'Operatunities' tour of rural East Anglia
1992- 2000	Wingfield Arts	A seven year partnership with Wingfield Arts which has produced a 400% increase in Box Office income and an average attendance in excess of 70%.

1999	SeaChange Trust	Develop and manage a marketing campaign for community interactive media programme Full Fathom Five. Assistance with marketing for Ring Cycle event.
1997-99	Suffolk Dance	Marketing of Cross Currents. An important contemporary dance programme in 9 venues across Suffolk including Aldeburgh Productions, Theatre Royal, Bury St Edmunds, Wolsey Theatre and the Arts Theatre, Cambridge.
1992-98	Cressing Temple Festival	A two week festival of early music, theatre and opera in the medieval barns and gardens of Cressing Temple in Essex. We took it from 30% to a regular 95% occupancy!
1997-98	SeaChange Trust	Develop and manage a marketing campaign for a large scale community opera attracting a total audience of 10,000 people.
1994-97	Aria - A Month of Opera in Essex	Development and marketing for a month-long countywide festival of opera. Commissioned by Essex County Council.
1992-96	Clacton Jazz Festival	Marketing of the Clacton Jazz festival for four years
1996	Britten Sinfonia	Develop and manage a marketing campaign for a tour commissioned by Essex County Council
	Seasons of the Sea	Develop and manage a marketing campaign for an Arts Festival promoted by Great Yarmouth Borough Council
1995	Messiah in Braintree	PR for a community production. Commissioned by Essex County Council
	Akasae Jazz in Education Project	PR for Countywide Jazz Education projects for Jazz Essex leading to a performance at the Royal Festival Hall.

1994	Essex Libraries Entertain	Develop and manage a marketing campaign for events in libraries across Essex
	Suffolk Arts Marketing	Management of an audience development scheme targeting new audiences through their place of work. Commissioned by Suffolk County Council.
	New Horizons	Countywide orchestral residency in four towns in Essex.
	Uttlesford Touring Scheme	Development of a small-scale touring network in the Borough of Uttlesford
	Sugarcube Concert	Production and promotion of a major outdoor concert on behalf of the Suffolk Association of Voluntary Organisations
	SAM Media Campaign	Manage a campaign to lobby local and regional media to increase arts coverage
	Open Studios	PR campaign for a season of artists open studios in Suffolk
1993	Essex The Composer’s County	An orchestral residency by English Sinfonia. Commissioned by Southend Borough Council

1992	English Sinfonia Residency	An orchestral residency in schools across Essex in which young people worked alongside the orchestra towards a series of highly successful public performances.
	BBC Symphony Orchestra	Develop and manage a marketing campaign for a sell-out concert at the Braintree Leisure Centre.

Audience Development & Marketing Consultancy Marketing Audits, Strategic Reviews and Development Plans
2000	Kent County Council	Commissioned to produce the Arts Module of the Cultural Strategy for Kent
	Wingfield Arts	Funded by J Sainsbury plc to produce an evaluation report regarding the4 year association between Sainsbury's and Wingfield Arts.

1999	Essex County Council	Develop proposals for audience development with new members of libraries.
1998	Firstsite Gallery	Project management of new brochure design

	Essex Music Service	Marketing Review. Commissioned by Essex County Council
	SeaChange Trust	Marketing planning for the development of an Arts for Everyone programme
1997	Essex Dance	Marketing Review.
	Warehouse Artists Studios Ltd	Marketing Strategy. Commissioned by Eastern Arts Board.
	Norwich & Norfolk Community Dance	Marketing Review.
	Suffolk Dance	Co-ordination and development of the Suffolk Dance House Network. A network of venues presenting contemporary dance in Suffolk.
1996	Colchester Borough Council	Feasibility study for an Arts print distribution scheme.
	Suffolk Dance	Audience Development Strategy - Development Proposal.
	Marina Theatre, Lowestoft	Marketing Review.
1995	Arts Development in East Cambs	Organisational development report for ADeC.
	Castle Point District Council	Youth Arts Strategy bringing together the District Council and local schools and youth groups.
	Suffolk College	Arts Marketing Training for the Performing Arts Dept.
	Suffolk Arts Marketing	Design and Feasibility Study for a print distribution service for the arts.
	Palace Theatre & Mercury Theatre	A Sales Development Programme commissioned by Essex County Council.
	Firstsite Gallery at The Minories	Strategic marketing support. Review of options for income generation.
1994	Contact Gallery	Appraisal on behalf of Eastern Arts Board.
	Palace Theatre, Westcliff	Pricing analysis and review. Commissioned by Essex County Council.
	Colchester & District Visual Arts Trust	Marketing Audit.
1993	Norwich Puppet Theatre	Appraisal on behalf of Eastern Arts Board.
1992	Jazz Essex	A marketing consultancy for the fledgling Jazz Essex (now Jazz east) which led to the establishment of the Jazz Essex Database.

Audience IT Systems Internet marketing. Patron and Audience Development Systems
2000	Suffolk County Council	Commissioned by Suffolk County Council to conduct a review of Information and Communications Systems for the New Wolsey Theatre with recommendations for new telephones, email and Box Office systems. and re-networking of building

1998-99	Suffolk Dance	Promotion and management of website
1998	BT	Usability trials for interactive software interface
	Suffolk Arts Marketing	Develop a proposal for audience development using the world wide web. Commissioned by Eastern Arts Board.
1996	Gt. Yarmouth Arts Development Unit	Design and development of a contact management system.
1996	Great Yarmouth Borough Council	Review of Box Office systems.
1995	Arts Development in East Cambridgeshire	IT review and development of a patron database.
1993	Jazz Essex Database	Development a mailing list for Jazz in Essex.

Venue Development Development of new and old venues.
1998-99	Harleston Town Council	Feasibility Study for the conversion of the Harleston Corn Exchange to a theatre
1997	Suffolk Coastal District Council	Feasibility study (Part 2) for the development of the Herman de Stern Arts Centre.
	East Hertfordshire District Council	Feasibility study for the development of Castle Hall in Hertford.
1996	Suffolk Coastal District Council	Feasibility study (Part 1) for the development of the Herman de Stern as an arts centre.
1995	East Cambridgeshire District Council	Feasibility study for new arts centre.
	Colchester Borough Council	Business plan for the development of an amateur theatre in Colchester.
	Crosby Group of Churches Trust	Feasibility study for the Crosby Youth Arts Centre.
1993	Brentwood Theatre	Business plan and professional support for the development of a new theatre.
1992	Ipswich Venue Campaign	A campaign plan for a group seeking to develop a young people's venue in Ipswich. Commissioned by Eastern Arts Board.

Cultural Intelligence Projects 1992-2007

Cultural Intelligence
Projects 1992-2007