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News at Cultural Intelligence
(Last update
~ Jun 2009)
Innovative
research methods applauded(Jun 2009)
Suffolk County Council is
delighted with the outcome of a consultation conducted with groups
in Suffolk whose voice is seldom heard.
Cultural Intelligence
developed creative workshops to help engage people with learning
disabilities, people with mental health issues, people
with physical disabilities, older people and family
carers in a consultation exercise about libraries. A report has
now been produced with many ground-breaking findings which will help
the Libraries Service to develop its service over the next five
years.
Cultural Intelligence is
now considering how its innovative approach can be adapted to work
for other 'hard to reach' groups.
Consulting
hard to reach groups(Jan 2009)
The Suffolk Libraries
Service has asked Cultural Intelligence to conduct an innovative
programme of consultation with five specific groups of people.
The groups include people
with learning disabilities, users of mental health services, people
with physical disabilities, older people and family carers. To
consult with these diverse groups Cultural Intelligence will be
using innovative creative consultation techniques and is in the
process of appointing an Community Artist to work with.
Firepower
mapping(Dec 2008)
Working on behalf of
BlackOrchid Marketing - Cultural Intelligence has been using its GIS
resources to help map different types of visitors and other
stakeholders to the Royal Artillery museum in London. The mapping
will provide an important insight to support strategic planning at
the museum.
Stage,
Film & TV Set production workshop for Suffolk(Sept
2008)
Suffolk County Council
has asked Cultural Intelligence to conduct an outline feasibility
study into the proposed development of a workshop for the production
of sets and props for stage, film and TV. The workshop would not
only address an identified need among theatre's in the region but
would provided much needed infrastructure to support film making in
the county and help address the skills shortage by providing
training.
Get
Culture in your LAA - CI reports available now(Mar
2008)
MLA London and Arts
Council London have published two new reports to support London
Borough Councils in placing culture in the local area agreements.
Both can be downloaded
here.
'Find
Your Talent' Research(Mar 2008)
Cultural Intelligence is
to undertake the first ever study of the offer that cultural
organisations in Suffolk and the Haven Gateway make to people aged 0
to 19 years.
The study includes a survey of local cultural organisations as
well as mapping the contact between schools and cultural
organisation in Suffolk and North Essex. The work has been
commissioned by Suffolk County Council and Colchester Borough
Council to inform the design of a partnership bid for a £2m
project under the Find Your Talent initiative.
Culture
and Local Area Agreements in London(Jan 2008)
New Local Area
Agreements, currently under negotiation, will form the basis for the
contract between central and local government for the next three
years.
MLA London and Arts Council London have asked Cultural
Intelligence to provide the evidence to support London's local
authorities in setting culture at the heart of the agreements.
The project will produce a
research review and attractive advocacy document which will
summarise the case for culture. It is due to report in March.
Economic
Impact Study(Sept 2007)
The New Wolsey Theatre
has asked Cultural Intelligence to add a new angle to its rolling
audience survey. This year's study will focus on 'Additional Visitor
Spend' in order to contribute to an Economic Impact Study for the
theatre.
Did you know that
additional visitor spend for London theatre's is around £56
whilst for regional theatres the average is more like £7.50!
Walk-ups
and other bookers (April 2006)
The definitive report on
our two year study of three different attender types has been
submitted to the Arts Data UK Steering Committee and will be
published shortly. The study explored in detail the differences and
similarities between Advance bookers, Walk-up bookers and those who
attend with them - the Non-booking attenders.
The study revealed that
despite concerns that research based on box office data only
considers 'bookers' most non-bookers do book 'sometimes or usually'
so they are likely to be included in such research.
The study also found that
walk-ups differ only slightly from advance bookers but they do book
fewer tickets in a booking and they pay less for them. The full
report can be found at www.aduk.org
arts|generate
report published (March 2006)
Cultural Intelligence's
report on the major arts led regeneration initiative in East of
England has gone to press and will be published shortly. A summary
report is to be printed and distributed to key agencies across the
country whilst a fuller report is to be available on the arts
generate website at http://www.artsgenerate.org.uk/
Arts
& Business professional development study (Sept
2005)
Arts & Business has
commissioned Cultural Intelligence to undertake a major study of the
professional development needs of arts fundraisers. The study
involves consultation with major donors and arts funders,
fundraising oranisations and of course individual fundraisers.
Fieldwork for a survey of fundraisers across the United Kingdonm
will take place in October 2005
Evaluation
of Contemporary Arts Norwich '05 (April 2005)
Why do some panto
attenders cross-over to the main programme at the Wolsey Theatre
whilst others habitually attend the panto but nothing inbetween? The
New Wolsey Theatre has commissioned Cultutral Intelligence to find
out.
New Wolsey
panto research (April 2005)
Why do some panto
attenders cross-over to the main programme at the Wolsey Theatre
whilst others habitually attend the panto but nothing inbetween? The
New Wolsey Theatre has commissioned Cultutral Intelligence to find
out.
English
Heritage Marketing Workshops (March 2005)
How should you market you
historic house? This is the question to be answered by Tina Neill at
a series of marketing workshops to be lead by Cultural Intelligence
in the East of England this summer.
The 2 hours workshops
organised by 'English Heritage' will be open to all historic house
owners who are opening their properties as part of 'Heritage Open
Days' this summer.
Walk-ups
2 (Feb 2005)
The Arts Councils of
England, Wales, Scotland and Northern Ireland have joined forces to
commission Cultural Intelligence to conduct further research into
people who buy tickets at the last minute.
The research will build on
Walk-ups 1 which also considered Advance
Bookers and Non-Booking Attenders. Research with this group is
particularly difficult because it is so difficult to capture data
about people who buy their tickets just before a performance begins.
Rambert
ResearchWalk-up
mystry to be solved!Arts
Council review of RFO survey
Bedfordshire Arts
Partnership
Rambert
Research(June 2004)
Britain's leading
contemporary dance company have commissioned Cultural Intelligence
to conduct a survey of bookers for their national tour in the
Autumn. This will be Rambert's most significant quantitative
research programme for more than 7 years. Besides profiling the
audience, Cultural Intelligence has been asked to identify the
demographic social and economic trends that are likely to effect its
audience in the next ten years.
Walk-up
mystery to be solved!(May 2004)
Arts Councils in England,
Wales and Scotland have asked Cultural Intelligence to solve a
mystery that has concerned audience researchers and arts marketers
for years. How representative is the research we do through box
office computers given that they only sample a minority of attenders
namely those who book their own tickets advance? 20 venues around
the country will be participating in research this autumn. Watch
this space!
Amplifier
Evaluation(February 2004)
Cultural Intelligence are
to be the external evaluators on the largest arts project ever to
take place in Suffolk. The three year £800,000 Amplifier
project is designed to deliver a range of new skills to up to 5000
young people across Suffolk. A team of more than 30 tutors have been
trained to deliver up to 2000 sessions of music participation for
young people many of whom have never before had the opportunity to
learn an instrument.
NAP national
report ready(Sept 2003)
Evaluation
Toolkit launched (Sept 2003)
Researching
Regeneration (Mar 2003)
New Visual Arts
Research (Feb 2003)
Arts
Council review of annual RFO survey(Feb 2004)
The research department at
Arts Council England have asked Cultural Intelligence to conduct a
programme of consultation with recurrently funded organisations
about the annual survey which forms the backbone of the Arts
Council's monitoring and reporting programme. A balanced sample of
the country's key arts organisations will be participating in paired
interviews in order to ensure that their views are included in the
wider review.
Bedfordshire
Arts Partnership(Jan 2004)
The new sub-regional arts
partnership of local authorities in Bedfordshire and Luton have
commissioned Cultural Intelligence to conduct two linked programmes
of work designed to enhance the capacity of the arts community on
Bedfordshire. The first is a an audit of the capacity of arts
practitioners, companies and facilities in the county which will
provide a baseline for local arts developers to work with. The
second is to design a programme of residency activity in order to
increase the capacity of artists and arts companies in Bedfordshire
to work in sectors such as regeneration, health and criminal
justice. Click here for details
New
Audience Programme national report ready (Sept
2003)
Cultural Intelligence Ltd
have completed work on the national evaluation of Gateway 4 of the
New Audiences Programme. The two volume report has been very well
received by Arts Council England and will be published early next
year. For more information visit the
New Audiences website.
Evaluation
Toolkit launched(Sept 2003)
Arts Council England, East
in partnership with the LGAF have launched a new Toolkit which will
help arts organisation in the east of England to explore and express
the value of their work. Cultural Intelligence has been commissioned
to plan and develop a training programme which will help
organisations to start using the tools. The toolkit has been
developed by Comedia and consists of a range of evaluation resources
in CD ROM and an on-line database.
Cultural Intelligence will
be presenting workshops in each of the six counties in the eastern
region in late November and early December. For further information
email info@audience.co.uk
Check out the website at www.arts-info.org
for lots of useful evaluation advise.
Researching
Regeneration(Mar 2003)
A programme of arts-led
regeneration worth up to £5m has started in the East of
England. Called arts|generate it will support involve
artists and arts organisations as the catalyst for local
regeneration. Arts Council England, East has commissioned Cultural
Intelligence to develop a research programme which will test the
case for arts-led regeneration.
Visit
the arts|generate website
Two
New Visual Arts Research Projects(Feb 2003)
Cultural Intelligence has
recently commenced two major programmes of research into audiences
for the visual arts. The research programmes are both due to run for
a 12 month period and will explore audiences and audience experience
at the Norwich Gallery in Norfolk and the Institute of Visual
Culture in Cambridgeshire.Download
the reports
Open
Studios Research Findings (Nov 2002)
Wysing Arts
Research Programme (Sept 2002)
New Arts Agency
for Norfolk (Aug 2002)
Kettles Yard
Visitor Research (March 2002)
Open Studios
- regionwide! (Feb 2002)
Arts & New
Technology Survey (Jan 2002)Open
Studios Research Findings(Nov 2002)
The results of the first
ever regionwide study of Open Studios have been published. More than
30,000 people visited Open Studios schemes in the East of England
this year spending nearly £600,000.
Wysing
Arts Research Programme (Sept 2002)
As part of its preparation
for a major capital investment, Wysing Arts in Cambridgeshire
appointed Cultural Intelligence as research partners in a
wide-ranging research programme. Visitors, Artists and Workshop
Participants will all be involved in the research which will inform
the organisations' new marketing and development strategy. The
project involves a directed self-completion survey, telephone
interviews and focus groups.
New
Agency for Norfolk (August 2002)
Creative Arts East is to
be the name of the new arts development agency for Norfolk. The new
name was developed as part of a programme of marketing development
work conducted on behalf of the new agency by Cultural Intelligence.
The new agency has been created through a merger of Rural Arts East,
Create, Wordwaves and Norfolk Arts Marketing.
Kettles
Yard Visitor Research(March 2002)
Cultural Intelligence are
to conduct the first ever comprehensive survey of visitors to
Kettles Yard Gallery in Cambridge. The visitors will be sampled over
a period of 12 months to give a comprehensive view of the Gallery's
visitors.
Open
Studios - regionwide!(February 2002)
More than 700 artist's
studios across the East of England are to be involved in a survey of
people visiting Open Studio schemes this summer. The Open Studio's
Network Group has commissioned Cultural Intelligence to discover who
attends when artists open their studios to the public over the
summer period. The commission also includes work with Open Studio
groups to identify how they can collaborate to boost visitor numbers
and sales. A report is due at the end of 2002.
Arts
& New Technology Survey(January 2002)
Cultural Intelligence is
to undertake the first ever regional survey of the contribution of
local authorities to the development of cultural uses of new
technology. The study, commissioned by the Local Government Arts
Forum, will start with a comprehensive on-line survey of all local
authorities in the Eastern region. Following this, a sample of
projects will be selected for in depth analysis. The results are to
be published at the LGAF conference.
SURVEY
FORM
ACE
Evaluation Project (Sept 2001)
Palace
Theatre Commission Research (June 2001)
Evaluation
for Bury Gallery (May 2001)
Impact
study for London Arts (April 2001)
Birch
Church (March 2001)
Ipswich
Museums Research Programme (Feb 2001)
Kings
Lynn Arts Centre (Jan 2001)
ACE
Evaluation Project (August 2001)
Cultural Intelligence Ltd
has been commissioned by the Arts Council of England to provide a
national evaluation of the New Audiences Programme Gateway 4 which
is about new ways of presenting the arts. The project will involve
developing an evaluation framework and working with 32 arts
organisations across the country to understand the impact of these
pioneering projects. The programme concludes in Spring 2003.
Palace
Theatre Commission Research(June 2001)
The Palace Theatre,
Westcliff-on-Sea has commissioned Cultural Intelligence to conduct a
large market programme of market research to help them understand
what issues need to be addressed in the development of the theatre
over the next few years. The programme will look particularly at
existing and potential attenders, concession users and lapsed
attenders. We will also be providing a profile of the theatre's
audience as a whole.
Evaluation
for Bury Gallery (May 2001)
Bury St Edmunds Gallery
have commissioned Arts Marketing East to provide an evaluation of
the the impact of the gallery's main A4E project which has been
running for three years. The project will involve a survey of people
encountering the work of three different environmental artists as
well as depth interviews with project partners from the Bishop of St
Edmundsbury to the Head of the local Parks Dept. The project also
includes desk research and a workshop with local education
providers..
London
Arts commission Input, Output, Outcome research (April
2001)
London Arts, the Regional
Arts Board responsible for distributing more arts funding than any
other RAB in the country has commissioned Cultural Intellegence Ltd
(AME's sister company) to develop a methodology for measuring the
impact of its funding decisions. This pioneering project seeks for
the first time to show the full impact and value of the projects
that London Arts supports.
Birch
Church to become Arts Education Centre (March 2001)
Arts Marketing East has
been commissioned to conduct market research into the possible
markets for the proposed conversion of a listed church building as
an arts education centre. Birch Church is set in a beautiful rural
position close to Colchester in Essex and will offer a combination
of artists studios, workshops and classes and exhibition space.
Ipswich
Museums Research Programme (Feb 2001)
Arts Marketing East have
embarked on a research programme to inform the refocusing and
development of the Ipswich Museum Service. The research including
surveys with visitors and non-visitors, plus qualitative work with
different age groups, will inform the development of a marketing
strategy to accompany the Service's Forward Plan.
Kings
Lynn Arts Centre (Jan 2001)
West Norfolk District
Council have chosen Arts Marketing East to conduct research into the
potential market for various arts programmes at the King's Lynn Arts
Centre. The research programme will involve a combination of
qualitative and quantitative methods including a street survey,
focus groups and workshops. The results of the project will be key
to deciding the future development of the Centre.
- Colchester
Music Audit (Nov 2000)
- Best
Value Research for Cliffs Pavilion (June 2000)
- Arts
Strategy for Kent (May 2000)
- New
Direction for Suffolk Arts Marketing (April 2000)
- English
Touring Opera go East (Feb 2000)
- Kent
Arts & Museums Research(Jan 2000)
Colchester
Music Audit(Nov 2000)
Arts Marketing East have
been commissioned to undertake a music audit for the Borough of
Colchester. The project will involve identifying and mapping all
music ensembles in Borough. The results will informa strategy for
developing music in area. Register for
Count Me In!
Best
Value Research for Cliffs Pavilion (June 2000)
AME have been asked to
conduct a major research exercise to evaluate attitudes to East
Anglia's largest venue. AME will be conducting the research with
stakeholder groups of the Cliffs Pavilion, Southend-on-Sea as part
of a Best Value assessment. These include local residents, the
general public, the education sector, local arts organisations,
young people the media and the voluntary sector. The research
include 1200 telephone interviews and around 16 focus groups and
workshops.
Arts
Strategy for Kent (May 2000)
Following the successful
outcome of a extensive public consultation exercises conducted by
AME, Kent County Council have asked AME to lead the development of a
new arts strategy for the County. The new strategy will guide the
development of the arts in County for the next five years.
New
Direction for Suffolk Arts Marketing (April 2000)
Arts Marketing East are to
lead the incorporation of a consortium of the leading performing
arts organisation in Suffolk. AME's job is to manage the process of
becoming a Limited Company and Registered Charity and to help
develop a programme of work for the first three years. SAM will
concentrate on developing collaborative projects to help develop
audiences for the arts in Suffolk.
English
Touring Opera go East (Feb 2000)
One of the Uk's leading
opera companies have asked AME to provide marketing consultancy for
their innovative tour of rural areas in East Anglia. The tour will
include 15 dates in Norfolk, Suffolk and Essex with the aim of
developing new audiences for opera.
Kent
Arts & Museums Research (Jan 2000)
AME has been asked to
conduct an extensive public consultation exercise for Kent County
Council. In association with museums consultancy
Lord Cultural Resources, AME will
be running focus groups with Kent residents and meeting with
representatives of the tourism and education sectors. The research
will inform the development of a new cultural strategy for the
county.
- Market
Research Society Affiliation (Nov
1999)
- Groundbreaking
research into the Artists' Marketplace (Sept 99)
- Our
Correspondent in Africa (Sept 1999)
- Major
Investment in New Technology (May 1999)
- Friends
for Aldeburgh (April 1999)
- New
Deal for Sam (April 1999)
- Gormley
Challenge for AME (March 1999)
- Marina
Theatre Ready for 2002 (March 1999)
- Library
Users Could Be Key to New Audiences (February 1999)
Market
Research Society Affliation (Nov 1999)
AME has been awarded
Affiliation to the Market Research Society. This means that our
staff will now benefit from ongoing professional development and
training provided by the MRS. Our research projects will also be
bound by the MRS
Code of Conduct.
Groundbreaking
research into the Artists' Marketplace (Sept 1999)
AME has been selected to
conduct groundbreaking qualitative research into the marketplace for
the products and services of artists in Suffolk. As part of a
European Rural Development Fund project, the aim is to provide
Artists' with information that will enable them to develop their
businesses and increase income.
Download the report
(322kb)
Our
Correspondent in Africa (Sept 1999)
Mary-Anne Bartlett,
(Marketing Services Manager) has started a 5 month sabbatical as an
Exhibition Artist in Africa. She will be accompanying a scientific
expedition to Milawi as official expedition artist before continuing
her travels alone. She plans to produce a wide body of work for sale
in Milawi and the UK. She returns to AME as an Associate in February
2000.
Major
Investment in Research Technology(May 1999)
AME in partnership with
Eastern Arts Board have made
a £10,000 investment in software, computer equipment and
training. The new resources will enable AME to offer advanced data
analysis services to arts organisations.
New services will include:
- data-mining
- in-depth analysis of computerised box office data.
- mapping -
visual representation of patron and geodemographic data.
- quantitative surveys
- management and analysis of audience surveys.
Watch this space for
announcement of easy-start research packages to be announced soon!
Friends
for Aldeburgh (April 1999)
Aldeburgh Productions has
commissioned AME to conduct qualitative research to help it learn
more about the views of members of its Friends organisation. AME's
trained focus group moderator will lead four focus groups with
Aldeburgh Friends and prepare a detailed report with recommendations
for how the organisation can be developed.
New
Deal for Sam (April 1999)
There is a new face at
AME! Sam Skillings joins us as a full time trainee Marketing
Assistant under the New Deal scheme. With
a Degree in History of Art and a experience of working in museums,
galleries and libraries, Sam is well placed to play a full part in
AME's activities.
Gormley
Challenge for AME (March 1999)
With only three weeks to
go before the opening, Arts Marketing East have accepted the
challenge to market a major exhibition by the Nation's leading
sculpture Antony Gormley (remember Angel of the North!).
The challenge was issued
by the Firstsite Gallery in Colchester who are to be the first
gallery in the East of England to exhibit Gormley's Field for
the British Isles a work of 40,000 miniature terracotta figures.
Firstsite has been
planning the exhibition for 2 years. It was to be housed in a
specially constructed building in the centre of Colchester but
architectural problems hit the exhibition and it was only at the
eleventh hour that a replacement venue at Roman House in Queen St
Colchester was found. The exhibition opens on 10th April.
Marina
Theatre Ready for 2002 (March 1999)
Arts Marketing East are to
lead a major market research exercise for the Marina Theatre in
Lowestoft.
Waveney District Council
have asked AME to conduct an radical analysis of their audience to
help frame plans for the theatre over the next three years.
The project will involve
in-depth data analysis as well as quantitative and qualitative
research with communities in the Waveney District.The
plan is to power the theatre up for success well into the new
millennium.
Library
Users Could Be Key to New Audiences (February
1999)
Essex County Council and
Eastern Arts Board are to sponsor a ground-breaking research
project to explore the potential of turning new library members
into new audiences for the arts.
The project to be managed
by AME is based on the theory that people making the cultural
engagement of joining a library would be open to other cultural
opportunities. The research project will include qualitative
research with new library members and a pilot audience development
campaign.
News
from 1998
- Wingfield
for Biggest Arts Prize (November 1998)
- Wingfield
Arts Strategic Review (September 1998)
- Exam
Success (August 1998)
- Firstsite
Brochure Review (August 1998)
- An
Arts Centre for Harleston (June 1998)
- Criona
Palmer - Media & PR Manager (April 1998)
- Re-inventing
AME (March 1998)
Wingfield
for Biggest Arts Prize (November 1998)
Ian Chance - the Direct
of Wingfield Arts is one of only 21 people shortlisted for the the
biggest UK arts prize. 'Creative Britons' aims to recognise the
work of the people who have made the most innovative contribution
to the arts in the UK. The prize could be worth £100,000 to
Wingfield.
AME has worked closely with
Ian for the last seven years and played a key part in his
nomination. We send him our warmest congratulations.
Wingfield
Arts Strategic Review (September 1998)
Strong marketing is to
underpin the rapid developments at Wingfield Arts. At a time of
major change with expansion into new areas of Norfolk and Essex,
the development of a new £1m centre for creative work, and a
significant expansion of staff, Wingfield Arts have asked AME to
conduct a strategic review.
The review will produce a 5
year marketing strategy which will equip the organisation to
sustain the momentum it has achieved whilst maintaining a focused
approach to delivering arts of the highest calibre to people in
East Anglia.
Exam
Success (August 1998)
Congratulations are due
to our Marketing Services Manager, Mary-Anne Bartlett who has
passed her Postgraduate Diploma in Marketing. The professional
qualification is awarded by the Chartered Institute of Marketing
and is all too rare in the Arts. It represents an extremely high
level of marketing knowledge and experience.
Firstsite
Brochure Review (August 1998)
Eastern Arts Board has
commissioned AME to complete a root and branch review of the
Firstsite brochure . Firstsite is one of the foremost Galleries
for contemporary art in the East of England and its main brochure
is its flagship publication.
Our work will consider how
to re-model the brochure pending Firstsite's move to a new
purpose-built gallery in Colchester, Essex.
An
Arts Centre for Harleston (June 1998)
AME has been appointed
to lead a team of consultants in the preparation of plans to
convert the old Corn Exchange in Harleston, Suffolk into a new
Arts Centre. The centre would have a seating capacity of 200 and
provide a much needed performing arts venue for North Suffolk.
Criona
Palmer - Media & PR Manager (April 1998)
Criona Palmer is the new
Media & PR Manager. Ex-General Manager of the Groucho Club and
a trained journalist she now supports the Marketing Services
Manager in marketing more than 80 events per year on behalf of our
clients.
Re-inventing
AME (March 1998)
AME is six years old and
we have decided that it is time to take stock. We've been
undertaking strategic reviews for clients for years but what a
different experience to have the microscope turned on ourselves.
Watch this space for news of moves into new sectors, a review of
service levels and a new corporate id.
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